Master your Wholesale Business

Empowering Brands and Retailers to Succeed in Wholesale — from Preorder to Reorder.

Working with

SNOCKS

From D2C to B2B

This hyped Direct-to-Consumer brand has built a loyal fan base through its dedicated D2C channels focusing on socks, lingerie, street- and sportswear. Now, it’s ready to make waves in wholesale.

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Studio Anneloes

Going Abroad

The established fashion brand has a strong 18-year wholesale presence in the Netherlands and is listed at 300+ Dutch retailers. The brand with its innovative approach to wholesale is now ready to conquer new markets.

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Why In:Season

Unlocking Wholesale Potential.

Navigating the wholesale landscape can be daunting. Many brands struggle with market entry and operational efficiency. At in:season, we turn these challenges into opportunities:

Effortless Market Entry

For brands starting their wholesale business or expand into new markets. We make wholesale profitable and competitive.

Guidance through market requirements such as EDI
Establishing crucial relationships
Compliance with local standards

Streamlined Wholesale Operations

Achieve operational excellence from preorder to reorder with data-driven efficiency.

Full-service support beyond your first order
Maximizing transparency and efficiency through data
Utilizing digital solutions like Fashion Cloud to manage your wholesale business

Premium Sell-in Experience

Boost preorder volumes with a blend of digital and physical experiences: digital showrooms combined with state-of-the-art digital hardware.

Mastering storytelling to increase sales
Curating orders with a focus on key styles
Superior experience for your retailers and operational efficiencies for sales

Smarter In-Season Management

Optimize your stock levels and prevent stock outs. We are mastering Fashion Cloud's Smart Replenishment.

In-season management based on smart algorithms
Automating reorders for efficiency
Data-based order suggestions for seasonal products

Let’s get started

With in:season, we found the perfect partner to expand our wholesale presence. Their expertise is unmatched.

Johannes Kliesch, Founder SNOCKS

in:season has been instrumental in
our growth in Germany and Austria. Their strategic approach is a game-changer.

Jurriaan van 't Hoff, CEO Studio Anneloes

Come and Visit

Experience our Showrooms.

Explore our digital and physical showrooms designed to impress and engage. A captivating mix of digital and physical experience.

Hamburg

Besenbinderhof 41
20097 Hamburg
Germany

Amsterdam

Joop Geesinkweg 211
1114 AB Amsterdam
Netherlands

Who we are

Our team. Your network.

Led by industry experts, our team combines a broad network in retail, sales experience, tech expertise, and a passion for wholesale.

Christopher Ralfs

Managing Director

Christopher has extensive experience in the textile industry - including various departments at Scotch & Soda. In addition to successfully building a franchise network, he worked as the Head of Menswear for Germany and Austria.

Stefan Castor

Sales

Stefan has over 15 years of experience in the textile industry, with a focus on socks and underwear. He has worked with major brands like Tommy Hilfiger and Puma. Stefan spearheaded the 'Wholesale' project for SNOCKS, laying the groundwork for its early successes.

Sandra Kraus

Sales

Sandra brings 20 years of experience in the fashion industry, with a deep understanding of both the retail and brand sides. She honed her retail expertise at Classico and gained valuable sales experience working with renowned brands such as Cinque, Fil-Noir, and Scotch & Soda.

Christopher Ralfs

Managing Director

Stefan Castor

Sales

Sandra Kraus

Sales